ePub ´ All Business Is Local ò John A. Quelch

Lace at a timeThe best global brands from IBM to McDonald's are by design also the leading local brands For instance your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood not on how many thousands of global locations it hasMarketing experts John uelch and Katherine Jocz offer a new way to think about place in every str Gem of a book As much as I believe all business is local this book just confirmed and improved on so many points indeed even though there is not one strategy for global brand on how to adapt to the local market place outside of its home adapting a local strategy regards advertising copy customer service packaging advertising theme pricing sales promotion and so on is key contributor for brand success in foreign countries it reminds me when I went to visit Dubai while I was walking and observing and eating in Dubai mall I noticed Nandos had partially different menu and a different peri peri sauce they adapted to locals liking same what the book said about McDonald's Toyota etc To succeed globally a brand needs first to succeed locally

John A. Quelch ò All Business Is Local pdf

All Business Is LocalWhy businesses should never underestimate the power of place Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place It's a paradox of the Internet age All Business PDFEPUB or now that it's possible for businesses to be everywhere at once they need to focus on what it means to be one specific p John uelch and Katherine Jocz have compile an invaluable resource on product placement marketing The authors break down this book into five main sections managing psychological place managing physical place managing virtual place marketing geographic place and marketing locally and globally by analyzing various companies successes and failures with regards to placement A highly informative read that applies marketing principles aimed at local through global businessesThis book helps to bridge psychological concepts often talked about in industrialorganizational psychology with product placement and marketing concepts A book that I wish I would have had access to in a marketing class in college A depth of knowledge provided in an informative yet non lectured way Highly recommended

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