Download Brick by Brick Reader å 320 pages

Book Ñ Brick by Brick ↠ David C. Robertson

Brick by BrickBrick by Brick takes you inside the LEGO you've never seen By following the teams that are inventing some of the world's best loved toys it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation they ironically Brick by MOBI #8608 pushed the iconic toymaker to the brink of bankruptcy The company's near collapse show I bought this book on the recommendation of Christian Faber after he blogged about it Being a big fan of the LEGO BIONICLE line his comments convinced me to pick it up It wasn't until I saw David Robertson speak at BrickCon 2013 however that I committed myself to reading it ASAPTo be very clear this is first and foremost a business book essentially a very long and in depth case study But for a LEGO fan it's also a veritable goldmine of information and insight into how the company works Robertson starts at the very beginning and covers the whole history of the company focusing on the business aspect but giving some surprising details about the toys themselves A lot of attention is paid to the late 1990s and early 2000s when the company attempted to innovate to increase sales and almost went bankrupt insteadThe majority of the rest of the book then covers how LEGO reversed its fortunes and became a powerhouse in the toy industry There's several chapters that could be individual case studies in their own right looking at different projects the company kicked off and how each one focused on a single aspect of innovationMy personal favorite of course was the chapter devoted to Bionicle which is described as the line that saved LEGO Not only was it one of the few profitable lines in 2003 a year when the company was losing money it was used as a template for future innovation within LEGO moving forward Themes like Atlantis Ninjago and Chima can all trace their core design philosophies back to Bionicle There's also some interesting insight from Christian Faber and Greg Farshtey as well as the mention of BZPower the largest Bionicle fansiteOverall if you're a LEGO fan interested to see how the company has become so successful these past few years or a business person wondering the same you'll find Brick by Brick to be very informative I thoroughly enjoyed it and would highly recommend it

David C. Robertson ↠ Brick by Brick Doc

Expertise of elite cliues Discovered uncontested blue ocean markets even as it thrived in brutally competitive red oceans Gave its world class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable Brick by Brick abounds with real world lessons for unleashing breakthrough innovation in your organization just like LEGO Whether you're a senior executive looking to make your company grow an entrepreneur building a startup from scratch or a fan who wants to instill some of that LEGO magic in your career you'll learn how to build your own innovation advantage brick by bric LEGO had a near death experience a few years back when it followed all the best advice of the time and let loose the dogs of creation on the company Things got out of hand and the company nearly went under Then around 2005 the company got smart and systematic about innovation – creativity with rules That’s worked brilliantly and LEGO is now at the top of the global toy heap The story of how the company did it is fascinating and may just keep you from making the same mistake

Text Brick by Brick

Download Brick by Brick Reader å 320 pages Ò [Ebook] ➡ Brick by Brick Author David C. Robertson – Brick by Brick takes you inside the LEGO you've never seen By following the teams that are inventing some of the world's best loved toys it spotlights the company's disciplined approach to harnessing BrickS that what works in theory can fail spectacularly in the brutally competitive global economy It took a new LEGO management team – faced with the growing rage for electronic toys few barriers to entry and ultra demanding consumers ten year old boys – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable fastest growing companies  Along the way Brick by Brick reveals how LEGO Became truly customer driven by co creating with kids as well as its passionate adult fans Looked beyond products and learned to leverage a full spectrum approach to innovation Opened its innovation process by using both the wisdom of crowds and the The book is an elaborate case study of the journey of innovation in one of the most loved brands of the world LEGO The narrative style stems out of extensive research and brings out some valuable insights about how innovation can be captured to develop a business strategy It narrates at good length how core values of an organization can be concocted with demands of changing times to develop flourishing business acumenThe core message can be explained with an analogy of Innovation is like a good short pitched delivery on a bouncy pitch in the game of cricket It can provide you excellent steam to propel the business but if not checked and well directed can lead to wavering endeavors adding up to disappointing resultsThe issue with the narrative is it tends to overload with of a journalistic account rather than analysis that too not always chronologically which leaves the reader nebulous in the end You will not walk out of reading the book with absolute clarity over innovation instead you will have to build on the nuggets yourselves to covert it into a sumptuous wholesome meal