SUMMARY » Cutting Edge Marketing Analytics

REVIEW Ð DOGSALONBRISTOL.CO.UK Ï Rajkumar Venkatesan

Cutting Edge Marketing AnalyticsMaster practical strategic marketing analysis through real life case studies and hands on examples In Cutting Edge Marketing Analytics three pioneering experts integrate all three core areas of marketing analytics statistical analysis experiments and managerial intuition They fully detail a best practice marketing analytics methodology augmenting Cutting Edge PDFEPUBit with case studies that illustrate the uantitative and data analysis tools you'll need to allocate resources define optimal marketing mixes pe.

Rajkumar Venkatesan Ï 1 SUMMARY

Ou'll gain an in depth understanding ofThe real value of marketing analytics How to integrate uantitative analysis with managerial sensibility How to apply linear regression logistic regression cluster analysis and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics andor business intelligence and for students and faculty in all graduate level business courses covering Marketing Analytics Marketing Effectiveness or Marketing Metrics.

REVIEW Cutting Edge Marketing Analytics

SUMMARY » Cutting Edge Marketing Analytics í [EPUB] ✰ Cutting Edge Marketing Analytics By Rajkumar Venkatesan – Dogsalonbristol.co.uk Master practical strategic marketing analysis through real life case studies and hands on examples In Cutting Edge Marketing Analytics three pioneering experts integrate all three core areas ofRform effective analysis of customers and digital marketing campaigns and create high value dashboards and metrics For each marketing problem the authors help youIdentify the right data and analytics techniues Conduct the analysis and obtain insights from it Outline what if scenarios and define optimal solutions Connect your insights to strategic decision making Each chapter contains technical notes statistical knowledge case studies and real data you can use to perform the analysis yourself As you proceed y.