Andrew Pettegree » The Bookshop of the World Making and Trading Books in the Dutch Golden Age epub
The Bookshop of the World Making and Trading Books in the Dutch Golden Age kindle ô Hardcover read Õ ➵ [Read] ➯ The Bookshop of the World Making and Trading Books in the Dutch Golden Age By Andrew Pettegree ✤ – Dogsalonbristol.co.uk The untold story of hoThe untold story of how the Dutch conuered the European book market and became the world's greatest bibliophiles The Dutch Golden Age has long been seen as the age of Rembrandt and Vermeer whose paintings captured the public imagination and came to represent the marvel that was the Dutch Republic Yet there is another largely overlooked ma Economicbusiness history is a somewhat strange area to poke around in sometimes Some accounts are good stories akin to historical fiction with a bit documentary basis Others are closer to economics studies that happen to deal with historical actors the work of the “cliometricians” like Fogel Engerman or North come to mind This can be really fine work although readers should dust off their reviews of regression analysis and economic models In between or historical analyses that make great use of exotic data sources and draw insights out of the data without becoming so abstract that the work in inaccessible Chandler is a standard here but there is lots of good workAndrew Pettegree is a British historian who wrote an outstanding 2010 book The Book in the Renaissance He studied how the “business model” for book publishing developed after the invention of the movable type printing press He starts with the production constraints on the printing of major volumes uncertain demand costly to keep capacity inactive while waiting to print ; uncertainty of customer behavior since many of one’s potential customers for large volumes already have lots of books etc and then developed his analysis from there It is an insightful book and a brilliant studyThe current volume looks at the Dutch bookselling industry about a hundred years later from the late sixteenth century through the seventeenth century the Dutch “Golden Age” and beyond He makes the case that the bookselling industry was hugely important to the Dutch and that it was the leader across Europe leading the industry to evolve in ways that fundamentally shaped its development into the modern era How can he do this? He identified where the printing presses were and he tracked how booksellers listed their inventories for sale in the new institution of newspapers one needs a printing press for them too There are similar technology constraints on printing different sorts of jobs as there were for Gutenberg Pettegree goes well beyond this by identifying the different customers and institutions that commissioned books and other printing jobs including universities churches private schools municipalities and other government institutions and rich private clients He also did a good job at locating the publishing industry in the political and cultural context of the seventeenth century to show the topics that people wanted to read and write aboutThe third aspect of the study is the distinction Pettigree makes between international and domestic sub markets for books Some books were sold to foreign markets Others were purchased internationally for domestic consumption still others were purchased internationally and resold to other countries Finally there was the purely domestic market which he argues was most important for the long term success of the industryThe unfolding of this analysis provides a flood of insights that I could not begin to address adeuately in a short review Around most points are a variety of “nooks and crannies” that make a reader stop and think For example part of the growth of publishers came from links to universities who made candidates for credentials purchase nontrivial production runs of their theses at their own expense as a condition of graduating and you think being a grad student is hard todayWhat the reader gets here is nothing short of a detailed analysis of a major industry with plenty of historical context over the course of a 150 years Ok so the text is a bit of a slog at times but who cares? This is a history of the first Information Age when the key technology was the printing press The comparisons with today are striking and he can do this because he has a well defined market setting fairly detailed records of what books were published and sold and a set of production and governance constraints that are understandable and reasonably bounded These conditions are very hard to get in a well done industry study today To take the story back to the 1600s is amazingIt is a long book but well worth the effort
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Rvel in the Dutch world of the seventeenth century books In this fascinating account Andrew Pettegree and Arthur der Weduwen show how the Dutch produced many books than pictures and bought and owned books per capita than any other part of Europe Key innovations in marketing book auctions and newspaper advertising brought stability to a ma A fascinating academic study of the book trade in the Dutch golden Age which suffers from time to time from dry overly scholarly text yet is a vital reconstruction of a bibliophilic moment in timeI have read an earlier book by Pettegree about the Book in the Renaissance and it was marvelous both in it research and it's tone and readability for a general reader Bookshop not uiteat too many times the narrative is about lists of books and numbers rather than events or people or even information about these lost booksPerhaps this is a by product of the research undertaken for this studybook Pettegree and co author Arthur der Weduwen spent many hours days and months digging through archives often through piles of uncatalogued material hunting for book catalogs pamphlets and other ephemera to reconstruct books that have no surviving copies books that were so widely used that were often read until they fell apart and were replaced It is amongst these books that the true tale of the Dutch publishing industry lies Indeed because of the time and other expenditures perhaps the Authors felt compelled to justify the research by listing said materials which bogs down the flow of the narrativeAn important look into vernacular printing during the Dutch Golden Age Scrupulously researched and well worth fighting through to the finishrecipe
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The Bookshop of the World Making and Trading Books in the Dutch Golden AgeRket where elsewhere publishers faced bankruptcy and created a population uniuely well informed and politically engaged This book tells for the first time the remarkable story of the Dutch conuest of the European book world and shows the true extent to which these pious prosperous uarrelsome and generous people were shaped by what they re Very well researched and enjoyable to read I especially liked the insights into various libraries of the wealthy and the not so wealthygave me some inspiration to read a few 1600’s popular picks Who knew that newspaper advertising lotteries and propaganda all come from the Dutch ?